The transition will allow Sheetz to offer more personalized customer benefits while deepening engagement.
If you’ve been around the convenience store industry long enough, you know loyalty programs aren’t just “nice-to-have” anymore—they’re the backbone of customer engagement. Sheetz, the Altoona, Pa.-based family-owned convenience store powerhouse, just took a big step in that direction by moving its rewards platform over to Ignite Retail Technology.
For Sheetz, this isn’t just a tech swap. It’s a long-term play to keep pace with changing customer habits, whether that’s a young driver loading up a mobile app for discounts on fuel or a late-night snacker grabbing a Made-to-Order sub. The new system from Ignite promises deeper data analytics, quicker rollouts of promotions, and seamless integration across mobile, digital, and point-of-sale systems. In other words: more relevant offers delivered faster, right where customers already are.
Shianna Peace, who oversees loyalty at Sheetz, called the transition “incredibly collaborative,” pointing out that Ignite’s approach dovetails with Sheetz’s own focus on customer-first innovation. Ignite’s CEO Pat Lewis echoed that sentiment, saying this is exactly the kind of partnership the company was built for—helping retailers not just run promotions but build intelligent, connected loyalty programs that evolve with the times.
For those of us watching the convenience store sector, this isn’t happening in a vacuum. Loyalty is becoming an arms race. Wawa, 7-Eleven, and Casey’s have been rolling out upgrades of their own, trying to personalize offers and create stickier customer experiences. The battleground isn’t just coffee and fuel anymore—it’s who can keep you opening their app every day.
Sheetz, with its 800-plus stores across seven states and a workforce topping 26,000, has long been known for its quirky, youth-focused branding and late-night foodservice dominance. By leaning into Ignite’s modern, data-driven loyalty engine, the company is signaling it wants to stay ahead of the curve—keeping customers engaged not just at the pump, but across every channel where the convenience store fight for attention is playing out.
In the end, this is about more than points or free drinks. It’s about how Sheetz—and the industry as a whole—plans to keep the next generation of customers coming back, in a world where convenience now lives in your pocket.With the Synergy Flex Hybrid, you’re not just investing in a vehicle; you’re investing in a greener future.
