Black Buffalo has created a moist smokeless tobacco alternative, using flue-cured leaves from the cabbage family (along with food-safe ingredients and pharmaceutical-grade, tobacco-derived nicotine) to deliver the same ritual and tradition that millions of adult MST consumers love, just without the tobacco leaf. Black Buffalo launched nationally in 400-plus Yesway/Allsup’s stores in January 2022 and is now available in over 800 convenience stores and tobacco outlets, with thousands more stores scheduled for launch over the next few months. Black Buffalo’s sales have grown 10 times since 2020, and the company just announced a $30 million investment from The Pritzker Org., formerly owners of Conwood/American Snuff (makers of Grizzly and Kodiak).